Weekly digital marketing update.
– Facebook continues to actively combat “advertising” language on the platform and reiterating that you now have to “pay to play” in order to be effective.
– DigiDay dives deeper into the new model the social media platform has in mind for brands.
– YouTube is starting it’s own brand and advertising revolution by revamping how we think and approach branded content.
– Top Shop takes over London fashion week in the UK with an innovative approach to tie social #trends to purchasing decisions.
– WWF joins the fitness app game, but with a fun twist for a good cause.
– If you think about it, when our phone is on the table and we are not using it, it’s just another ad space to utilize for marketers. Someone is catching on.
– IKEA continues it’s history of successful campaigns, this time helping you put together a perfect collection of emoticons and stay in the middle of every conversation.
– Katie Boland (@KathrynBoland) appeared on CBC’s Metro Morning to promote @PodCampToronto. See you there this weekend.
– Speaking of @PodCampToronto, we will be launching our Snapchat account at the event, covering workshops, impressions and other interesting events. Be sure to follow us at: “ruckusdigital“.
– Our WTR series continues to give you a five minute inside look into the world of social media platforms. This time, we break down Pinterest for brands.
Posted by
Serge Leshchuk
on 21/02/2015