This week’s ruckus makers (March 9 – 13)

• Introducing Meerkat – the new live video streaming app. With the app released recently, we’ll classify it as “untapped potential” for now, but stay tuned to see how it develops. It definitely has “breaking news” potential.
• Speaking of live streaming, it looks like Snapchat is getting involved with live broadcasting and may be doing some testing come March Madness. The app already introduced Stories and Discover features as it continues to evolve its scope of offerings to marketers and public alike.
• SXSW is happening this week and everyone is there. You can follow places like Verge and Mashable on Snapchat to get live updates. For now, here is an annual Digiday breakdown of what’s in and what’s out.

• Another “twist” on Instagram with Midnight Interactive introducing it’s #PlotTwistagram series. It will certainly be interesting to see how much engagement the series can gather and how the makers will pull this off. Definitely stay tuned.
• Sometimes [read: always] weathermen do not get it right. Who can blame them for unpredictability of mother nature? Toyota can, with this clever stunt which is quickly gathering views on social, expanding its life cycle. 

• For those of you following ruckus Digital on Snapchat (“ruckusdigital”), we went to DX3 this week and came away with some great moments. Check out @KatieBoland and @Sergetacular on Twitter for some impressions from #DX32015.

Posted by
Serge Leshchuk
on 14/03/2015