This week’s ruckus makers (April 13 – 17)

• Everyone has been breaking their heads trying to figure out a way to reach millennials on social. Turns out the answer may not be what you expect. 
• Spotify looks to make marketers’ lives easier by adding more robust ad targeting features to their offering. 
• Amazon is starting to explore Twitch TV’s potential beyond it’s gaming roots. 

• Game of Thrones came back last weekend, and just as you may expect, companies did not miss an opportunity to get involved on Twitter. Do you think anyone got it right? 
• National Geographic is aiming to enhance your travel experience through mobile. The concept sounds great, but let’s see how it works. 
• This is definitely not the first example of brands trying to use Tinder, but the more companies try, the more potential can be unlocked on these fringe social apps. 
• Old Spice is testing the potential of Twitch TV by dropping someone in the middle of the woods and then letting an audience get involved.