The future of branded storytelling is evolving as individuals expect more from the organizations that market to them.
So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here,
Recently Walmart and Interac launched their new comedy web series, Upstairs Amy. We spoke with Jenn Stein of APEX and Gary Edgar of ruckus Digital to find out what goes into making it, how the brands get integrated and why they think this approach will work with the target audience.
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RUCKUS DIGITAL AND APEX PR ARE COLLABORATING WITH WALMART CANADA AND INTERAC® FOR AN ORIGINAL DIGITAL SERIES, UPSTAIRS AMY, PRODUCED BY SHAFTESBURY
From the producers of global phenomenon Carmilla, Upstairs Amy is a scripted comedy that will also feature real-life digital influencers curated by APEX Public Relations.
The grass is always
