With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black
Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)?
According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us
On September 28, 2017, the International Association of Business Communicators Canada Regions (IABC Canada) named its 2017 recipients of the prestigious Master Communicator (MC) designation (one per region in each east and west).
The IABC Master Communicator designation is the Association’s highest honour in the country, and this year's recipient in eastern Canada was APEX
Over the years, APEX Public Relations and ruckus Digital have taken in two interns every year to integrate them into the world of communications.
This year, we have the pleasure of adding four interns to the team. Each intern brings their own set of unique and diverse skills, but there’s no better way to get
It’s estimated that in 2017, video accounts for 74 per cent of online traffic. Combined with the fact that 55 per cent of people watch online video every day, video should be part of your brand’s integrated story.
Husqvarna Canada has been working with ruckus Digital since 2015 to build and
UPDATE - As of April 6, 2018, these emergency alerts are in effect.
Would you want to receive a text message from authorities if your life may be in immediate danger?
From the 2012 Eaton Centre shooting in Toronto to the 2016 wildfires in Fort McMurray (incidentally the anniversary of the evacuation
At the beginning of the month the ruckus crew posed a challenge to one another: Use a social platform you don’t usually use. We all have our favourites and not so favourite social platforms. (My favourites are Snapchat and Instagram and not so favourite are Twitter and Facebook.)
So, for one
Opportunities in visual storytelling continue to evolve each day, and as digital nerds we are constantly strategizing what content should go where, when and targeted to who.
A definite contender for brands would have to be Instagram Stories, which launched in August of last year. (And the newest contender Facebook Stories,
ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week.
This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more.
See below to check
Size matters. But, does that mean bigger is better?
At a November 2016 SoDA Academy session, Jack Skeels, CEO and Founder of Agency Agile, described how he realized at a previous job, the bigger they got, the bigger he felt the shark chasing them got as well. Essentially, as they grew
