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Tag : storytelling

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DOWNLOAD HERE: WTH should I care about visual storytelling?

Whether, paid, earned, shared or owned media, very few tactics do not involve some sort of visual. Learn why you should care about visual storytelling in this lecture delivered by Diane Bégin at the McMaster Syracuse Master of Communications Management (MCM) 2019 residency. The full presentation can be accessed by filling

ruckus makers: What is branded content?

The future of branded storytelling is evolving as individuals expect more from the organizations that market to them. So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here,