Our new Digital & Social Coordinator Arvind Bining tells us about herself and her path to public relations.
1. How has your past work or volunteer experience helped you in your current position?
My past experiences have led me down the path of all things social and digital— a field I’ve fallen
In the age of social distancing, we rely more than ever before on social media to connect. Whether it be connecting with brands, the news, friends, or fun animal accounts - we are all looking for a way to feel included in the online community. Hashtags have been around for
It’s safe to say that there is no lack of content to be consumed on social media—so how do you create something that stands out and performs well? Here, we’ve rounded up our best tips to help you get started.
1. Keep copy on your creative to a minimumLess is more
Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall.
According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives.
In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
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