Our new Digital & Social Coordinator Arvind Bining tells us about herself and her path to public relations.
1. How has your past work or volunteer experience helped you in your current position?
My past experiences have led me down the path of all things social and digital— a field I’ve fallen
ruckus is an in-house digital agency at APEX PR - one of the Globe & Mail’s Top 400 Fastest Growing Companies. ruckus has strong entrepreneurial roots, big agency expertise and a nimble boutique culture with lots of hustle. We work with some of the most challenging brands and have produced
Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall.
According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives.
In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky.
With social media advertising you don't have to rely on audience assumptions.
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