UPDATE - As of April 6, 2018, these emergency alerts are in effect.
Would you want to receive a text message from authorities if your life may be in immediate danger?
From the 2012 Eaton Centre shooting in Toronto to the 2016 wildfires in Fort McMurray (incidentally the anniversary of the evacuation
Last month’s Dx3 event featured great speakers, intriguing activations, and an opportunity to bump into colleagues. Everyone leaves having a slightly different takeaway, here’s my favourite.
Is the agency of the future going to be smaller, consisting of fewer than 50 people and focusing on greater collaboration with freelancers and vendors?
ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week.
This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more.
See below to check
In May 2016, the Regional Municipality of Wood Buffalo (RMWB) was hit with a wildfire, which resulted in the largest insured disaster in Canadian history. More than 90,000 individuals were evacuated from the City of Fort McMurray and were not able to return for a month.
Jordan Redshaw and Robin Smith
Creating great content isn’t an exact science. At a recent event hosted by Rethink at the YouTube space in Toronto, the panel (featuring Alison Lawler-Dean, Rethink’s VP of Marketing and Communications) discussed how content is developed from various perspectives.
In addition to how a non-profit like Rethink approaches the concept, Lawler-Dean
Considerable thought goes into content creation, but often marketers forget about reaching the right audience and social media advertising can help. If only we could just publish content and the perfect audience would just find it – but we don’t always get that lucky.
With social media advertising you don't have to rely on audience assumptions.
Remember Canada’s 125th? Branded as “Canada 1-2-5,” this was the commercial.
In the pre-internet days, TV spots and brochures were really how I remember Canada shared its ideas about how to celebrate.
Fast forward to 2017 and Canada’s 150th (aka #Canada150, or the more fun #sesquicentennial #sesqui) and we’re seeing commemorations popping
This week's ruckus-makers (Feb 9 - Feb 13)
