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Tag : ruckus

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APEX PR/ruckus Digital amp-up its integrated marketing strategy

Toronto, October 26, 2017 – Following another strong year of multi-channel programming for its diverse set of clients, APEX PR and ruckus Digital today announced the promotion of four key senior practitioners into integrated communications roles for consumer, corporate B2B and design. Jennifer Stein, a 10-year veteran of APEX PR and

Should fake news be archived to be preserved for the future?

That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.) The discussion was moderated by Guy

What’s the story with Upstairs Amy?

RUCKUS DIGITAL AND APEX PR ARE COLLABORATING WITH WALMART CANADA AND INTERAC® FOR AN ORIGINAL DIGITAL SERIES, UPSTAIRS AMY, PRODUCED BY SHAFTESBURY From the producers of global phenomenon Carmilla, Upstairs Amy is a scripted comedy that will also feature real-life digital influencers curated by APEX Public Relations. The grass is always

Drive engagement through Millennials ‘early onset nostalgia’

With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black

APEX Public Relations/ruckus Digital joins BCMA

TORONTO, ON - October 2 2017 APEX Public Relations/ruckus Digital announces that it has joined the Branded Content Marketing Association (BCMA), the global regulating body for marketing professionals producing branded content. Becoming part of the BCMA will provide APEX/ruckus with the latest industry insights. APEX/ruckus will also have access to the BCMA’s

How to add a fresh twist to your social media content

Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)? According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us

Linda Andross secures IABC Canada’s highest honour: Master Communicator

On September 28, 2017, the International Association of Business Communicators Canada Regions (IABC Canada) named its 2017 recipients of the prestigious Master Communicator (MC) designation (one per region in each east and west). The IABC Master Communicator designation is the Association’s highest honour in the country, and this year's recipient in eastern Canada was APEX

Walmart Canada brings you into the dorm with Facebook 360 photography

Excitement for virtual reality continues to explode and with Facebook 360 photos. Users can expand the canvas of their images to new dimensions. Facebook 360 provides the ability to create 3D, panoramic-like views of your environment, similar to how people experience 360 videos. This feature was launched last year, and has

Meet our interns

Over the years, APEX Public Relations and ruckus Digital have taken in two interns every year to integrate them into the world of communications. This year, we have the pleasure of adding four interns to the team. Each intern brings their own set of unique and diverse skills, but there’s no better way to get