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Tag : ruckus

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5 QS: Georgia Eliopoulos of Extra Sparkle Please

Georgia Eliopoulos Extra Sparkles Please @extrasparklesplease   Up next, we sat down with Georgia Eliopoulos, creator of ExtraSparklesPlease.com, to talk about future trends in the world of blogging and what she loves most about being an influencer.   1. Tell us about your blog currently and the direction you see it heading in the years to

3 tips to help you optimize paid social content

It’s no secret that paid social media content is becoming increasingly important. Social media platform algorithms are ever-changing, making brand content hard to stumble upon organically. While it is important to invest in paid social content, it is essential that content is also optimized to leave an impression on your

5 Qs: Danie Reyes, CEO, and Catherine Sugrue, COO, of Do the Daniel Inc.

APEXers and the ruckus team are asking five questions about the year it’s been and what individuals are looking forward to in 2018. Up first… Daniel Reyes CEO, Do The Daniel Inc. @dothedaniel Catherine Sugrue COO, Do The Daniel Inc. @cnsugrue   1. How do you choose the content you share with your followers? Daniel: “It’s all about the

CPRS event: The benefits of research and data collection

In the past 10 years, the public relations industry has advanced tremendously in how it collects and reports data, conducts research and quantifies success. On February 5, 2018, the Canadian Public Relations Society (CPRS) Toronto held an informative event where attendees had a chance to listen to four leading industry experts

As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

ruckus makers: What is branded content?

The future of branded storytelling is evolving as individuals expect more from the organizations that market to them. So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here,