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Tag : pr

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5 Qs: Danie Reyes, CEO, and Catherine Sugrue, COO, of Do the Daniel Inc.

APEXers and the ruckus team are asking five questions about the year it’s been and what individuals are looking forward to in 2018. Up first… Daniel Reyes CEO, Do The Daniel Inc. @dothedaniel Catherine Sugrue COO, Do The Daniel Inc. @cnsugrue   1. How do you choose the content you share with your followers? Daniel: “It’s all about the

As communicators we need to embrace social advertising

Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces. Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can

APEX PR/ruckus Digital amp-up its integrated marketing strategy

Toronto, October 26, 2017 – Following another strong year of multi-channel programming for its diverse set of clients, APEX PR and ruckus Digital today announced the promotion of four key senior practitioners into integrated communications roles for consumer, corporate B2B and design. Jennifer Stein, a 10-year veteran of APEX PR and

What’s the story with Upstairs Amy?

RUCKUS DIGITAL AND APEX PR ARE COLLABORATING WITH WALMART CANADA AND INTERAC® FOR AN ORIGINAL DIGITAL SERIES, UPSTAIRS AMY, PRODUCED BY SHAFTESBURY From the producers of global phenomenon Carmilla, Upstairs Amy is a scripted comedy that will also feature real-life digital influencers curated by APEX Public Relations. The grass is always

APEX Public Relations/ruckus Digital joins BCMA

TORONTO, ON - October 2 2017 APEX Public Relations/ruckus Digital announces that it has joined the Branded Content Marketing Association (BCMA), the global regulating body for marketing professionals producing branded content. Becoming part of the BCMA will provide APEX/ruckus with the latest industry insights. APEX/ruckus will also have access to the BCMA’s

How to add a fresh twist to your social media content

Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)? According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us

Linda Andross secures IABC Canada’s highest honour: Master Communicator

On September 28, 2017, the International Association of Business Communicators Canada Regions (IABC Canada) named its 2017 recipients of the prestigious Master Communicator (MC) designation (one per region in each east and west). The IABC Master Communicator designation is the Association’s highest honour in the country, and this year's recipient in eastern Canada was APEX

ruckus Digital at DX3 Canada

ruckus Digital was at DX3 Canada, Canada’s leading technology, digital marketing and retail event, at the Metro Toronto Convention Centre this week. This year, #DX32017 brought in speakers and industry leaders from big players like Walmart, Pinterest, IBM, Corus Entertainment, American Express, DAVIDsTEA, Lululemon, BMO Financial Group, Coca-Cola, McDonald’s and many more. See below to check