2019: Tasking YouTubers with an Interac $100 Challenge
Problem
Interac is a world-class debit payment system and one of Canada’s
leading brands. On average, it is used 16 million times daily and is a market
leader in payment technologies. With a concern that new technology platforms
and often-enticing credit card reward-programs could encroach as the preferred
method of payment for Millennials, the brand