Toronto, October 26, 2017 – Following another strong year of multi-channel programming for its diverse set of clients, APEX PR and ruckus Digital today announced the promotion of four key senior practitioners into integrated communications roles for consumer, corporate B2B and design.
Jennifer Stein, a 10-year veteran of APEX PR and
That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.)
The discussion was moderated by Guy
With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black
TORONTO, ON - October 2 2017
APEX Public Relations/ruckus Digital announces that it has joined the Branded Content Marketing Association (BCMA), the global regulating body for marketing professionals producing branded content.
Becoming part of the BCMA will provide APEX/ruckus with the latest industry insights. APEX/ruckus will also have access to the BCMA’s
Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)?
According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us
On September 28, 2017, the International Association of Business Communicators Canada Regions (IABC Canada) named its 2017 recipients of the prestigious Master Communicator (MC) designation (one per region in each east and west).
The IABC Master Communicator designation is the Association’s highest honour in the country, and this year's recipient in eastern Canada was APEX
Excitement for virtual reality continues to explode and with Facebook 360 photos. Users can expand the canvas of their images to new dimensions. Facebook 360 provides the ability to create 3D, panoramic-like views of your environment, similar to how people experience 360 videos.
This feature was launched last year, and has
It’s estimated that in 2017, video accounts for 74 per cent of online traffic. Combined with the fact that 55 per cent of people watch online video every day, video should be part of your brand’s integrated story.
Husqvarna Canada has been working with ruckus Digital since 2015 to build and
Canadians are consuming hundreds of pieces of content daily, faster than ever before, which makes it important for brands to capture the attention of users quickly to impact and secure brand recall.
According to Fors-Marsh group tests, it takes only 0.25 of a second of exposure for people to recall mobile
Last month, some of us at ruckus digital toured the MakeLab studio – a space tucked away in the downtown core pumping out larger-than-life event activations. Founder and creative director, Jonathan Moneta and lead events producer, Alyssa Janzen share their thoughts on digital technology and working with brands to create
