Marketer, strategist and entrepreneur Ross Simmonds was the featured opening keynote at the Canadian Public Relations Society national conference in Charlottetown, PE May 27-29, 2018, to help answer the vital artificial intelligence (AI) question:
Will robots take over my job?
While robots such as Google Assistant can impersonate a human to make
ruckus Digital is a fiercely independent Canadian digital marketing communications agency. We’re especially motivated by agile, creative and edgy thinking and work best when tackling the unconventional. We play hard and we work hard, which is why we were named IABC/Toronto boutique digital agency of the year!
The Opportunity For You:
ruckus
As marketing professionals, we’re all familiar with how important metrics and analytics are in gauging success. But how do we pull meaningful insights from the data? And once we have them, how do we develop content, design elements or creative to show the impact of our social media investment?
Essentially, how
Georgia Eliopoulos
Extra Sparkles Please
@extrasparklesplease
Up next, we sat down with Georgia Eliopoulos, creator of ExtraSparklesPlease.com, to talk about future trends in the world of blogging and what she loves most about being an influencer.
1. Tell us about your blog currently and the direction you see it heading in the years to
Now Hiring: Account Director, Digital, Paid
ruckus is an in-house digital agency with strong entrepreneurial roots, big agency expertise and a nimble
boutique culture. We work the biggest brands in the world and have produced award winning work with a
large number of them. We’re faced with new challenges everyday and because we’re
APEXers and the ruckus team are asking five questions about the year it’s been and what individuals are looking forward to in 2018. Up first…
Daniel Reyes
CEO, Do The Daniel Inc.
@dothedaniel
Catherine Sugrue
COO, Do The Daniel Inc.
@cnsugrue
1. How do you choose the content you share with your followers?
Daniel: “It’s all about the
Not very long ago, our chief recourse as communicators who needed to tell brand stories was to work with publications and submit articles – or pitch thought leadership pieces.
Today, thanks to social and digital advertising capabilities, the game has changed. We now have several tools at our disposal that can
The future of branded storytelling is evolving as individuals expect more from the organizations that market to them.
So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here,
Vanessa Cuartas is ruckus Digital’s newest team member, joining our design shop.
Florida native, Vanessa attended the University of Central Florida and graduated with a Bachelor of Arts, majoring in graphic design. Following her undergrad, she attended the Miami Ad School for Advertising. Here’s what she had to say about her
Recently Walmart and Interac launched their new comedy web series, Upstairs Amy. We spoke with Jenn Stein of APEX and Gary Edgar of ruckus Digital to find out what goes into making it, how the brands get integrated and why they think this approach will work with the target audience.
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