Georgia Eliopoulos
Extra Sparkles Please
@extrasparklesplease
Up next, we sat down with Georgia Eliopoulos, creator of ExtraSparklesPlease.com, to talk about future trends in the world of blogging and what she loves most about being an influencer.
1. Tell us about your blog currently and the direction you see it heading in the years to
In the past 10 years, the public relations industry has advanced tremendously in how it collects and reports data, conducts research and quantifies success.
On February 5, 2018, the Canadian Public Relations Society (CPRS) Toronto held an informative event where attendees had a chance to listen to four leading industry experts
The future of branded storytelling is evolving as individuals expect more from the organizations that market to them.
So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here,
Recently Walmart and Interac launched their new comedy web series, Upstairs Amy. We spoke with Jenn Stein of APEX and Gary Edgar of ruckus Digital to find out what goes into making it, how the brands get integrated and why they think this approach will work with the target audience.
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That question was tossed around at an October 16 event, hosted by the National Archives in the stunning new Globe and Mail Centre, called Unfiltered: the Fate of Facts in the Digital Age. (Also check out what Globe staff have said about the Centre’s views.)
The discussion was moderated by Guy
With fierce competition from other leading online and bricks and mortar retailers, the holiday shopping season is the most difficult time of the year to capture a customer’s attention. Walmart Canada needed a creative approach to break through the noise and entice Canadian shoppers to choose Walmart for their Black
TORONTO, ON - October 2 2017
APEX Public Relations/ruckus Digital announces that it has joined the Branded Content Marketing Association (BCMA), the global regulating body for marketing professionals producing branded content.
Becoming part of the BCMA will provide APEX/ruckus with the latest industry insights. APEX/ruckus will also have access to the BCMA’s
Have any of your married friends or those in committed relationships ever asked to play with someone else’s dating apps (just because they were curious)?
According to a Google Consumer Survey ruckus Digital commissioned in spring 2017, about a quarter of Canadian millennials know someone who has. This insight gave us
On September 28, 2017, the International Association of Business Communicators Canada Regions (IABC Canada) named its 2017 recipients of the prestigious Master Communicator (MC) designation (one per region in each east and west).
The IABC Master Communicator designation is the Association’s highest honour in the country, and this year's recipient in eastern Canada was APEX
Over the years, APEX Public Relations and ruckus Digital have taken in two interns every year to integrate them into the world of communications.
This year, we have the pleasure of adding four interns to the team. Each intern brings their own set of unique and diverse skills, but there’s no better way to get
