ruckus makers: What is branded content?

The future of branded storytelling is evolving as individuals expect more from the organizations that market to them.

So, we invited Heather Loosemore, Sr. Director of Marketing Communications at Walmart Canada and Kaaren Whitney-Vernon, SVP Branded Entertainment at Shaftesbury to share their insights at our last ruckus makers speaker series. Here, Kaaren Whitney-Vernon shares here thoughts on on “What is branded content?”

Find out more about Upstairs Amy, a new branded content series by Walmart Canada. Also see a Storify recapping the future of branded storytelling ruckus makers event.