Fort McMurray Wildfire: Social Media Response

Posted on 21 Dec 2016
By Diane Bégin
In MAKING A RUCKUS

Last month, Jordan Redshaw and Robin Smith from the Regional Municipality of Wood Buffalo (RMWB) made our third ruckus makers speakers series one to remember.

In May, the largest insured disaster in Canadian history struck. The RMWB, including the city of Fort McMurray, was hit by a wildfire. More than 90,000 individuals were evacuated from the city and were not able to return for a month.

Communication was essential in providing residents with accurate and timely information via social media so that residents remained safe.

See Twitter highlights here:

Post Tags - crisis communication, Diane Bégin, fort mcmurray, media relations, public relations, rmwb, social media

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Fort McMurray Wildfire: Social Media Response