Crabbie’s is a much-loved brand in their native UK, and the brand was looking to build that same recognition and notoriety here in Canada. We saw their appearance at the 2014 Toronto Festival of Beers as the perfect opportunity to create a memorable experience that mixed both offline and online elements.

Over the three days of the festival, we created a full experience that combined product sampling and tasting, with an atmosphere and aesthetic that reflected the refreshing, adventurous spirit of the brand. However the highlight of the space was the interactive photo booth featuring Crabbie’s retro camper. Fans lined up to snap fun and creative pics with their friends and given an Instagram-style photos as keep-sakes.

The images also featured the Crabbie’s social channels and #CrabbiesTime hashtag, encouraging fans to follows us and share their pics – and share they did. Over the weekend we garnered:

• 14,000 social impressions
• 10% increase to our fanbase
• 1,600 photos taken at the booth
• 50+ fan-shared images from the 3-day event

Posted by
Gary Edgar
on 28/07/2014