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Category : MAKING A RUCKUS

HomePosts in MAKING A RUCKUS (Page 5)

This week’s ruckus makers (June 8 – 12)

This week’s ruckus makers (June 8 – 12)

Check out our round up of all the great campaigns, links and notable reads this week.

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  • How one company utilized the Chinese version of Google Street view to help with promotions during fashion week.

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  • Moe Arora joins the ruckus team as Senior Digital Strategist. Check him out on Twitter @moearora.
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That time we won Boutique Agency of the Year!

As well as a few IABC and CPRS awards for our social strategy!
2015 seems to be smiling on ruckus as we were announced as Boutique Agency of the Year at last night’s IABC Toronto Ovation awards ceremony.

The award comes amidst a pretty great streak including another IABC award of Excellence for our work with Husqvarna Canada, an IABC Silverleaf award and CPRS Ace award, all for our work in social strategy and content development.

While the award was definitely unexpected, I believe it reflects the dedication and strong work the ruckus team shows everyday and the passion we have for our clients.

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Big stats about digital video

Digital video isn’t the next big thing, it’s ‘the’ big thing

How many online videos have you watched already today? 3? 6? A dozen? Whether it’s on Snapchat, Vine, Instagram, Facebook, YouTube or just embedded on a website, chances are you’ve watched at least one – probably more – videos before you’ve eaten your lunch.

In the last few years digital video has had its coming out party. It’s accessible, it’s affordable and it’s something all of us can do right from our phones. It’s a content form people are instantly familiar with and have no trouble consuming from any device – desktop or mobile.

Digital isn’t the costly big-ticket item it once was either. You can make beautiful, high-quality video with a completely affordable price tag. In fact recently, working with our Husqvarna client, we flew out to Mission BC with a film crew and shot these amazing videos in a day.

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This week’s ruckus-makers (Jan 26 – Jan 30)

This week’s ruckus-makers (Jan 26 – Jan 30)

Check out our round up of all the great campaigns, links and notable reads this week.

Industry News:

Snapchat started the year with a bang. Fresh from pledging to put more dollars behind content creation, they’ve now rolled out their new Discover feature. #Discover on Snapchat,

Twitter Officially launched their native video feature (featuring no less than Neil Patrick Harris), offering the ability to upload 30 second videos directly to the app. What does this mean for Vine? Well we’ll have to wait and see. New Twitter Features

Campaigns we liked:

Controversial Seattle running back Marshawn Lynch opened up to the media in his own special way. Find out how Skittles smartly jumped on an opportunity for some brand synergy. Skittles

To help promote the new show Stalker, BBDO Belgium put together this clever campaign tying in to users Linkedin accounts. Stalker

From ruckus:

Check out some of the other new features Twitter launched this year and how they will affect your brand and content. Twitter – Updated features you should know about

Posted by
Serge Leshchuk
on 30/01/2015

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Weekly Social Media Update

Check out our round up of all the great campaigns, links and notable reads this week.

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– Digiday has held a digital summit this past week and it resulted in some interesting findings about the challenges facing digital agencies in 2015 and beyond.

– As marketers work to get more effective at measurement and analytics, many are starting to look for alternatives to how we have quantified success before. 

– Pinterest continues to test it’s advertising model, narrowing ad targeting as part of its offering and testing animated pins.

– Instagram numbers are still rising in the U.S. and eMarketer research points to some interesting predictions in the new year. 

– More from eMarketer: the digital research magazine shared insight on how men and women interact with social media in Canada.

– Instagram takes a page out of the iconic Mad Men moment with introduction of its ‘carousel ads’ to your feed.

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– Coca-Cola has a lot of mobile fun with its ‘augmented reality‘ ad. 

– Creativity comes from many places. One Creative Director decided that losing sleep over his passion was actually a good thing. 

– Who doesn’t hate pre-roll ads on videos? Well, Geico is working to change that with these 1 minute clips of the ads ‘you’ve already skipped.’

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– Our latest blog entry explores the future of social media analytics and discusses how marketers and digital pros need to adapt to the change landscape.

– Pinterest has been making a lot of ruckus lately. If you’re thinking it’s time to explore the platform’s potential for your brand, here is a quick pverview of things you should know before taking the dive.

Posted by
Serge Leshchuk
on 07/03/2015

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This week in social media

Check out our round up of all the great campaigns, links and notable reads this week.

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– Google enters the competition with Apple in the mobile pay technology field. The search giant finalized the acquisition of softcard techonology.

– Pinterest is starting for new ways to monetize as the platform explores new ad offerings. 

– Digital Ad targeting is becoming an important factor in the Canadian marketing landscape. Via eMarketer. 

– On the theme of Pinterest, eMarketer discusses the rise of the social platform and predicts the near future for its marketing potential.

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– Dove delivered a fantastic example on how to utilize live tweeting during an event. A mix of both analytics and clever strategy, the ad hoc campaign demonstrates the impact of live social media. 

– Similar to Humans of New York, other users have been empowered to use Instagram as an agent of change. 

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– A lot of news coming from Pinterest this week. This is your opportunity to catch up on the platform essentials with WTR – Pinterest. 

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This week’s ruckus makers (April 20 – 24)

This week’s ruckus makers (April 20 – 24)

Check out our round up of all the great campaigns, links and notable reads this week.

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  • Did you get a chance to check out the new Star Wars trailer yet? Twitter certainly did, and they celebrated by releasing franchise specific emojis. 
  • Mosquito bites can carry disease and other negative effects, which poses a question: how to best educate a socially engage audience?
  • Social media has made it easier for everyone to criticize and offer their opinion. Here is a master class from Groupon on how to handle it. 
  • Social media and technology collide in surprising way to address societal concerns. This safety app is a prime example of how: 

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Case Study: Social Contesting – Husqvarna Father’s Day

Ruckus worked with Husqvarna to unlock the bond between father and son in a genuine way and encourage user generated content.

How do you unlock the bond between father and son in a genuine way and encourage user generated content? Over the course of three weeks ruckus digital developed a deep, tactical approach for Husqvarna to leverage strategic partnerships and generate high user engagement with meaningful user generated content.

Ruckus developed a social contest based around father’s day for both Canadian and U.S. markets. Looking at audience insights, we identified that the “father-son” bond held important and sentimental value to our fans. We wanted our fans to share this connection with us without forcing them to do so.

We developed weekly content, in partnership with both U.S. and Canadian teams as well as partners such as the Timber Kings who are well respected and recognized by the target audience. We spoke less about the value of the product, but instead the importance of fatherly advice and the bond that performing tasks together can form between two people. Users shared their fatherly advice, which was then highlighted on the Husqvarna Canada Facebook page.

Instead of simply asking fans for submissions we wanted to be in a conversation with them. To learn what advice they value most and what makes their relationships with their father special. The feedback from fans highlighted the importance of focusing on fatherly lessons and life values and for promoting the best ones on the page post contest. 

Results:

on 18/09/2015

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