EVENTS Archives - ruckus digital

Twitter launches #HereWeAre in Canada

Image from left: Jully Black, Leslie Berland, Huda Idrees, Antoinette Benoit, Emily Mills and Leanne Gibson.

Earlier this spring, Twitter launched #HereWeAre to “stand with women around the world to make their voices heard and their presence known.”

Last Wednesday, June 13, as Mother Nature made her own presence known through an #ONstorm, women and men leaders (including our own Linda Andross, Ken Evans and me) congregated at Toronto’s Broadview Hotel to concurrently launch Canada’s #HereWeAre dialogue. (Incidentally, the storm trended as #1 on Twitter, followed by #HereWeAre.)

The conversation, led by Leslie Berland, global CMO of Twitter, included

Huda Idrees, Founder, Dot Health
Emily Mills, Founder, How She Hustles
Antoinette Benoit, CMO, McDonald’s Canada

The event was capped by a surprise visit from international recording artist Jully Black who offered marching orders through song.

Possibly the most fun I’ve had at a women’s networking event: @JullyBlack sends #HereWeAre home, singing to tell us all to look in the mirror and “CHANGE” a la Michael Jackson pic.twitter.com/NSLHZk8Qg9

— April Fong (@aprilfong) June 13, 2018

Now it’s all our turns.

Need help finding your voice? Drop us a line. Diane Bégin is VP, social marketing & brand communications. Follow her @dibegin.

#HereWeAre Canada Twitter Moment

#HereWeAre in Toronto

Posted on 18 Jun 2018
By Diane Bégin
In EVENTS

10 AI tools for communicators

Marketer, strategist and entrepreneur Ross Simmonds was the featured opening keynote at the Canadian Public Relations Society national conference in Charlottetown, PE May 27-29, 2018, to help answer the vital artificial intelligence (AI) question:

Will robots take over my job?

While robots such as Google Assistant can impersonate a human to make a hair appointment, the reality is that instead of replacing jobs outright, ‘artificial intelligence’ – or ‘augmented intelligence,’ as Simmonds prefers to say – will simply enhance the work we do.

So, no robots, will not replace you – but they can help to make you better.

To show how, Simmonds provided a list of current AI tools, to help make our jobs in communications easier.

Assistant | Get an AI assistant for your email
Clara Labs | Have interviews scheduled based on email discussions
Lumen 5 | Create a video from text in minutes
Captain Growth | Extract insights from your data
Press Hunt | Find a journalist who is talking about your topic
Articollo | Quick start writing an article
Persado | Determine language your audience cares about
Crystal | Get insights into personality/behaviour
Voila Norbert | Determine a likely email address for a contact (be aware of Canada Anti-Spam Legislation compliance however)
Dialpad Voice AI | Get real-time voice sentiment to know how a call is going

Need help making sense of how AI is impacting your business? Drop us a line. Diane Bégin is VP, social marketing & brand communications. Follow her @dibegin.

Posted on 30 May 2018
By Diane Bégin
In Digital Strategy, EVENTS

Building Better Partnerships: Beyond Tech

Last month’s Dx3 event featured great speakers, intriguing activations, and an opportunity to bump into colleagues. Everyone leaves having a slightly different takeaway, here’s my favourite.

Is the agency of the future going to be smaller, consisting of fewer than 50 people and focusing on greater collaboration with freelancers and vendors? That was the theory put forth in one speaker session I attended. The tools to bring people together have definitely bridged the distance: I’m a big fan of collaboration tools like Basecamp, Slack and Microsoft’s new Teams. But tech can only go so far – most great work comes from partnerships, and everyone involved has to play a part.

The tech we have allows us to bridge physical distances and other barriers to collaborate with humans with special skillsets that may lie outside your team. The tech is there, but we have to remember to always bring the humanity.

It’s the seemingly little things, like always being on time for meetings or effectively communicating progress and obstacles, that elevate a working relationship into a partnership that can go beyond simply completing the project into a group performance that ends up being greater than the sum of all parts.

Little things that end up shaping great results.

Missed DX3 this year? Check out our live tweets from the event.

Dimitri Bariamis is Digital Media Specialist at ruckus Digital. Need digital help? Drop us a line.