Digital Strategy Archives - Page 3 of 3

Walmart Canada brings you into the dorm with Facebook 360 photography

Excitement for virtual reality continues to explode and with Facebook 360 photos. Users can expand the canvas of their images to new dimensions. Facebook 360 provides the ability to create 3D, panoramic-like views of your environment, similar to how people experience 360 videos.

This feature was launched last year, and has continued to be very popular with brands – over 70 million 360 photos have been shared on Facebook. In addition, people gaze 5x longer at video than at static content on Facebook and Instagram, so it is safe to assume the use of 360 photos will also establish a longer gaze and demand more attention than a fixed image.

Challenge

Students spend hours daily on digital channels and view advertising differently than their parents. They want to be in control of advertising and appreciate short and quick messages. With this in mind, Walmart looked to provide an inspirational digital execution to help students visualize a decked out dorm room with Walmart’s full assortment of home, technology and apparel products.

Solution

Using Facebook 360 posts, Walmart’s 2017 Back to Campus campaign allowed viewers to immerse themselves in four different dorm rooms. Instead of being a flat image, the 360 photos are much more inviting – drawing viewers into the scene and allowing them to feel the experience of being in a dorm and making sure their favourite desk will fit!

The posts were published as Facebook Collections (also a first time for Walmart Canada), which allowed users to go directly to Walmart.ca to purchase. Our ruckus Digital team was responsible for the campaign from start to finish including strategy, production, media buying and reporting/measurement.

Results

These Back to Campus 360 posts were the top performing posts within organic streams across Facebook, Twitter and Instagram during summer 2017, producing an 18 per cent increase to organic reach and exceeded benchmarks for online conversions.

Need help with your social content strategy? Drop us a line.

Posted on 26 Sep 2017
By Diane Bégin
In Case Study, Content Creation, Digital Strategy

Use ambassador videos to tell your brand story

It’s estimated that in 2017, video accounts for 74 per cent of online traffic. Combined with the fact that 55 per cent of people watch online video every day, video should be part of your brand’s integrated story.

Husqvarna Canada has been working with ruckus Digital since 2015 to build and sustain an engaged social media presence.

From timely branded holiday content (i.e. mock Father’s Day tie below) to #FanFriday user-generated content, momentum continues to build with Husqvarna Canada’s audiences on Facebook, Twitter and Instagram.

Ok, maybe a tie isn’t such a bad gift idea either this Father’s Day pic.twitter.com/b1GD3OMQVE

— Husqvarna Canada (@HusqvarnaCA) June 15, 2017

To take content to the next level, we created a Husqvarna PROfiles video series with industry professionals at Parkwood Estates (film location for movies such as Billy Madison) in Oshawa, Ontario.

The long form video content (approx. 2 minutes each), gave Husqvarna ambassadors the opportunity to tell their industry stories in an authentic and meaningful way – with the integration of on-site product use. This approach continues to perform well online with its intended audience.

Need help telling your brand’s story through video? Drop us a line.