This week’s ruckus makers (March 23 – 27)

• In one of many Facebook news announcements this week, the social networking giant is slowly speeding up their mobile payment capabilities. Theoretically you will now be able transfer money to your friends via messenger. 
• An interesting case study surfaced on DigiDay looking into how fast food chains use social media. Some surprising findings for engagement and content. Burger King is still king. 
• Big data is playing an even bigger role now. CBC recently published an article speaking to the role of big data and social media in healthcare. Learn how Twitter can help reveal facts about your health. 
• There is not only be a big divide in philosophy but also in how both Liberal and Conservative parties approach social media. 
• Straight on the back of the Meerkat announcement, Periscope is coming to challenge in the live streaming market. 
• Facebook Developer Conference Round-Up:
  • Facebook is making a big play on Messenger becoming an app development and distribution platform. What does it mean for the social media company as well as Google and Apple in the market? 
  • As you may expect, publishers had a few things to say regarding Facebook’s big pivot move of 2015. 
  • In case you didn’t have time to tune into the whole conference, Digiday has compiled a summary of announcements that you should take away from it. 

• KitKat continues to explore creative ways to tell you to take a break. Sometimes a picture is really worth a 1000 words. 
• Taco Bell wants you to get serious about breakfast monotony and defect online. 
• Either “Hot Dudes Reading” were wearing too much Banana Republic to begin with, or the retailer instantly recognized a fantastic opportunity on social that already had viral legs. 
• With Spotify and other on the go music apps, the radio industry is finding it harder and harder to keep up. SunoFM has worked hard to offer an interactive experience to the commuters. 

Posted by
Serge Leshchuk
on 28/03/2015