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Who wants to be our biggest fan?

ruckus is about working with great companies that have the guts to create truly amazing stories. Do you have what it takes to be part of our team?

ruckus is about working with great companies that have the guts to create truly amazing stories. We help brands unlock their inner editorial voice and share it with the world in meaningful ways. We are looking for a Manager, Content & Client Development, who thrives in a creative environment where exceptional execution is valued as much as great strategy.  You work collaboratively, think globally and firmly believe that you can advance and transform your client’s businesses.  And you make it happen every day.

Some brands and clients still need, for strategic reasons, a traditional transactional public relations approach focused on mainstream media and direct-to-target audience engagement. Others require a more content oriented approach that engages target audiences, often simultaneously, via social, web, influencers, experiential and paid.  This is the rationale behind ruckus: to strategize, innovate and execute content-oriented storytelling across owned and paid channels. 

What’s the gig:

ruckus is looking for a Manager, Content & Client Development to join our growing entrepreneurial team.  Reporting to the Director of Content Strategy, this position will focus on the art of storytelling and getting our thought leadership into the hands of our target audience.  You will develop content marketing strategies by design, not happenstance.  The role collaborates closely with the firm’s lines of business and practices.

How you can help us grow:

  • You are a magnet and your colleagues/clients will love collaborating with you. You are able to work across a diverse group of peers, practitioners and executive leaders to capture and translate ideas into thought leadership that fuels the demand generation engine.
  • You can take your readers on a journey through creative narratives that explain business value in a simple way. You have killer instincts when it comes to integrating both digital and tangible assets to unfold these stories. Whether you are crafting for a client, business or creative audience, your stories engage and dazzle.
  • You understand the pace, tools, venues, conferences and platforms available to develop and share our points of view, creating engagement and relationships with our target audience.
  • Developing content for the right industry is part of your DNA – you know how to construct and share stories in a way that grabs industry influencer’s attention.  Keeping your fingers on the pulse of the marketplace energizes you as you think about how to syndicate the firm’s thought leadership.
  • You’re excited to grow a business from the ground up.
  • You will work seamlessly with our PR partner APEX to coordinate communications and extend reach.

What you bring to the table:

  • Can translate the expertise of multiple disciplines (e.g. human factors, brand, product, service design, business strategy, engineering, etc.) into client and marketplace relevance.
  • Strong writing and copy editing skills, grounded in a marketing context. When applying, please include examples of work that showcase your creative and business writing and digital portfolio.
  • Fluency in digital, web and emerging technology.
  • Well versed in the language and needs of a robust marketing organization (agency experience an asset).
  • Understand the mechanics of communication and public relations.
  • Strong creative mind-set with a passion for design, innovation and technology; share original and new ideas.
  • Communicate exceptionally through words, pictures and stories and sell an idea/concept into a client
  • Bachelor’s degree and 5 + years of experience in a marketing, publishing and writing function.
  • Ability to thrive in and manage ambiguity; curious, emphatic and energetic.

Not required but really helpful:

  • Intimate knowledge and use of social channels (all of them)
  • Google Ad Words and SEO/SEM
  • Analytics and Metrics (Google, Sysomos, etc.)
  • Knowledge of Photoshop, In Design, Adobe suite of products
  • HTML and CSS
  • Video production skills

We want to meet great people who are interested in working in a start-up environment where culture matters and curiosity is valued. 

Send your resume/info on your ruckus making habits to: gary@wemadearuckus.com

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The power of recipes as content

As smartphones continue to dominate as the go-to tool for millennials, it’s no surprise that smartphones are changing the way we cook.

As smartphones continue to dominate as the go-to tool for millennials, it’s no surprise that smartphones are changing the way we cook.

Millennials are more likely (59 per cent) to cook with a smartphone or tablet and 68 per cent of millennial moms are watching videos while cooking.

For brands, there is huge opportunity to provide content. One third of millennials say they don’t enjoy choosing what to cook and 75 per cent of millennials are interested in more recipes.

How should you leverage recipes for your social media channels? Check out how industry-leading brands are using recipes:

Buzzfeed has tapped into this opportunity with their Tasty channel, which has over 30 million followers with its videos receiving over tens of millions of views. These videos have resonated with audiences as they’re tailored for the Facebook platform as short, no sound required and easy-to follow recipes. My favourite has to be the Tasty video on how-to make Churro Ice Cream bowls! Yum!

Brands like Kraft have been producing recipes and sharing them with customers for decades. Customers actually seek out their website at KraftRecipes.com, which features a huge range of recipes and ideas related to its products. Kraft also adapts its content per platform. On YouTube, Kraft produces longer form video cooking content, like this How to Make Mini Cheesecake. On Twitter, they take advantage of timely events for recipes and beautiful imagery to drive links to their corporate site like with this Zucchini Spaghetti Alfredo for Passover.

I also have to give a shout to Goldfish Canada, which have been posting how-to images and recipes on Facebook. Our client Walmart Canada has also been getting great engagement posting recipes across channels for holidays like Valentine’s Day and Easter.

How can your brand teach millennials how to cook? Drop us a line if you need inspiration.

Posted by
Katie Boland
on 11/04/2016

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ruckus makers speaker series

Twitter Canada’s Cam Gordon joined us for our inaugural ruckus makers speaker series. Find out how he’s making a ruckus.
With the constant shifts in social and digital media, it’s integral to stay current. That’s why we recently kicked off our brand new speaker series – ruckus makers, and who better to have as our inaugural speaker, than Cam Gordon, Senior Communications Manager for Twitter Canada.
Twitter remains the leading place on the web for breaking news and information. There is no faster platform for experiencing something as it happens, and in the last few years Twitter has introduced a host of new products to maintain that hold. With Periscope and Vine they’ve introduced video formats to fit perfectly with the channel’s bite-sized information aesthetic. And now, with 2 question polls, users and brands can experiment with all new ways of engagement.
We caught up with Cam hot off the heels of the Canadian federal election to talk about politics, branding and Twitter’s new products.
Cam first touched on the part Twitter played in the election and how the party leaders approached the channel in very different ways.
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Organic Content – Should you even bother?

We’re still strong believers in organic content being part of your marketing mix – here’s why.

It’s no surprise that reaching your fans on social channels is becoming almost impossible to do on an organic level, i.e. no paid promotion behind your social content. Social promotion and advertising has become a normal – even necessary – part of a brand’s social strategy.

But that’s not to say you have to give up on organic content all together. More and more we’re seeing people lament that their organic content serves no purpose and are asking whether they should even bother moving forward with un-paid content. While it can seem fruitless at times, here’s why we think organic content still has a strong place in your content mix.

  1. It’s a great way to test and learn. We often test which pieces of creative engage with fans and then use those insights to move forward with a paid strategy. It’s a simple and effective way to optimize your budget and get the most bang for your buck.
  2. Things can change on a dime. Generally social channels don’t warn people about the algorithm changes they make to their platforms. Anything could happen tomorrow and putting all your eggs in one basket can come back to haunt you. Having a steady mix of content positions you well for most eventualities.
  3. Organic is for the fans – and trust us, there are still lots of them out there. We approach paid vs owned with the mentality that paid is generally for the masses and organic is for the diehard fans – the ones who love your brand and talk you up to their friends. They care less about your ads than they do about an actual opportunity to engage with you.

    Which leads nicely into…

  4. Keeping things authentic. Remember when social marketing was new and fresh and everyone was cautioned to approach it with an authentic voice? Well that still rings true. Taking your TV ad or the creative from your latest flyer and turning it into social content is almost always going to fall flat (whether it’s paid or organic). Fans see through it and feel like you don’t really care and will respond in kind. Brand apathy is about the worst thing you could wish for.

Recently we had the opportunity to speak at a recent CNW Toronto event on this very topic, which they’ve summarized really well here. And here’s the presentation we delivered. What do you think – is organic still playing a part in your content mix?

Posted by
Gary Edgar
on 23/10/2015

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Case Study: Social Contesting – Husqvarna Father’s Day

Ruckus worked with Husqvarna to unlock the bond between father and son in a genuine way and encourage user generated content.

How do you unlock the bond between father and son in a genuine way and encourage user generated content? Over the course of three weeks ruckus digital developed a deep, tactical approach for Husqvarna to leverage strategic partnerships and generate high user engagement with meaningful user generated content.

Ruckus developed a social contest based around father’s day for both Canadian and U.S. markets. Looking at audience insights, we identified that the “father-son” bond held important and sentimental value to our fans. We wanted our fans to share this connection with us without forcing them to do so.

We developed weekly content, in partnership with both U.S. and Canadian teams as well as partners such as the Timber Kings who are well respected and recognized by the target audience. We spoke less about the value of the product, but instead the importance of fatherly advice and the bond that performing tasks together can form between two people. Users shared their fatherly advice, which was then highlighted on the Husqvarna Canada Facebook page.

Instead of simply asking fans for submissions we wanted to be in a conversation with them. To learn what advice they value most and what makes their relationships with their father special. The feedback from fans highlighted the importance of focusing on fatherly lessons and life values and for promoting the best ones on the page post contest. 

Results:

on 18/09/2015

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WTR – what the ruckus on Vine

Did you ever wonder what the appeal of six-second video loops is? Who are pro-viners? This and more in our next installment of WTR (what the ruckus) on Vine.

Once again, ruckus digital brings you another installment of WTR (what the ruckus). For this one, we’re talking about Vine and how brands can benefit from strategic partnerships with the community. We break down how Vine got started, what exactly is the appeal of six-second video loops and what the introduction of Twitter video means to Vine’s future. As always, we have stats, examples and brand recommendations on whether or not Vine can help you achieve your business goals. 

Posted by
Serge Leshchuk
on 06/05/2015

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WTR – What The ruckus on Snapchat

Wondering whether your brand should be on Snapchat? Wondering how to speak to that hard to reach Millennial audience? Here it is – the 5 minute download on Snapchat for brands!

Here it is – the first instalment of our new series – WTR (What The ruckus) where we look at a different social channel and help figure out if it’s right for your brand.

The first WTR focuses on Snapchat – controversial for a number of reasons (3 billion), but also the social network of choice for the much sought-after Millennial crowd.

So is Snapchat right for your brand? Where did it fall on the ruckus rating? Find out below.

Posted by
Gary Edgar
on 05/12/2014

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