By Diane Bégin

While everyone’s getting excited about that other social channel, Vine’s offering up a few interesting opportunities for brands.

Everyone is enamoured with the shiny new social channel (you know — the one with the ghost) and along with the major players,sometimes channels like Vine get lost in the shuffle. For some the (now) 15 second looping videos were a head scratcher. What could you do in such a short amount of time?

But as pretty much all of the social platforms are now introducing quick video clips, Vine seems to make far more sense, and looks a little like a pioneer in the land of TL/DR.

So with that in mind, here are few cool things you may not know about Vine:

• Vine has over 200 million monthly active users (as of 2015)
• 71% of Vine users fall into that sought after Millennial audience 
• Vine sees more than 1.5 billion loops PER DAY! 
• Vine now allows you to cut and edit your Vines, add music and post directly to Twitter, Tumblr and Facebook. And as of this month you can use Vines as an animated Facebook profile image.
• Vine has a growing stable of stars (Viners) that have followings well into the millions. Logan Paul has 9.2 million followers and chances are you’ve never heard of him.

So before you summarily write off Vine as to niche or to fringe or to small for your brand, consider it might be an untapped opportunity to reach a new audience. And if you’re dismissing it, chances are your competitors are too, which sounds like the perfect opening to get out ahead.

Posted by
Gary Edgar
on 13/04/2016

Content Marketing. Branded Content. Integrated Marketing….buzz word after buzz word…we could do this all day. Lately, you’re hearing these terms all the time but what they mean is becoming more and more diluted. One thing we can all agree on – it sure is popular right now.

In the simplest terms, content marketing is all about stories – your brand’s stories – and finding the right places and channels to tell them. But how do you know what the right channels are? Where do you find your core audience (or customer)? How do you generate and then activate all this content? This is where things tend to get more complicated, and that’s where ruckus comes in.

You see, creating the content is usually the easy part – in fact you might be doing it now. Generating posts for your Facebook and Twitter followers, curating images for Pinterest and Instagram. It’s all out there but it’s probably all disparate and unconnected – floating around the interwebs in the hopes that someone stumbles on it.

But passively waiting for your content to activate and convert won’t cut it. Not now, not when all of your competitors are doing the same thing.

At ruckus we’re expert storytellers with a seasoned history in earned and digital (in fact check out our lineage ). Plus we know how to bring all of your stories, channels and marketing efforts together to create harmony. Then, once the strategy is place and everything is moving forward, we know how and when to sprinkle in paid and earned media to really blow it up and make some noise.

So you could continue the way you’re going. Quietly pushing your messages out there and crossing your fingers that someone is listening. Or you could contact us and start making a ruckus now!