APEX Public Relations/ruckus Digital joins BCMA

TORONTO, ON – October 2 2017

APEX Public Relations/ruckus Digital announces that it has joined the Branded Content Marketing Association (BCMA), the global regulating body for marketing professionals producing branded content.

Becoming part of the BCMA will provide APEX/ruckus with the latest industry insights. APEX/ruckus will also have access to the BCMA’s new Content Monitor system, a vital tool that provides PR and social agencies with knowledge to help them remain at the forefront of the industry, including data on how to optimize a program’s ROI.

“Our membership solidifies our passion for producing engaging content for audiences across a variety of platforms.  The BCMA has an outstanding reputation within the branded content industry and we are delighted to join them as a member,” notes Jennifer Stein, vice president, integrated communications at APEX.

APEX/ruckus digital is an award-winning, full-service agency, tackling a variety of topics from social and issues management to fashion and lifestyle. An industry-leader for almost two decades, with an impressive roster of corporate and consumer clients like Walmart, Planet Fitness, New Balance, Levi’s and RSA.

Read “Branded content group touches down in Canada” in Media in Canada (September 12, 2017).