RUCKUS DIGITAL IS SEEKING A DIGITAL CONTENT CREATOR AND WRITER
Digital Content Creator and Writer
Position Overview and Responsibilities
As the Digital Content Creator, you understand the nuances and complexities of social media marketing. You’re equal parts marketing strategist and opportunist. You’re able to take marketing strategies and translate them into executable tactics that make sense in a social environment.
You’ll be responsible for taking a client’s business goals and realizing them through content and online engagement via their social media channels. You’ll help curate brand loyalty by taking on different brands’ personas, monitor online conversations for engagement opportunities and flag any potential issues. You will also oversee the development of editorial calendars and work with our design team to build visual assets. As paid media is a vital part of social media success, you have a strong understanding of the paid offerings for each of the major social media platforms and have experience running paid media campaigns for clients. Lastly, it is important you understand how social media fits into the broader communications mix and can make and execute on recommendations that tie into a larger marketing strategy.
Summary of Responsibilities:
- Working closely with the digital team, you will create compelling and informative visual and digital content for various client’s digital and social media channels
- Writing blog posts and news items that tell various client’s story
- Script writing and storyboard development
- Researching and pitching new story ideas, both independently and collaboratively with digital strategists and communications team members
- Interviewing story and video/audio subjects
- The ability to identify trending stories and find the client angle
- Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Work with account teams and clients to develop media and platform strategies to best reach target audiences
- Demonstrate an expertise in the various digital platforms and ad formats to communicate to audiences
- Work with communications and creative teams to implement owned, earned and paid activations and ensure it stays on strategy
- Working with various influencers on different platforms
- Monitor campaigns to escalate opportunities and insights to the account and client teams
- Has a strong analytical and reporting skillset to help guide social strategy and content recommendations and optimizations
Key Qualifications:
- 3+ years’ experience working in a fast-paced social media environment
- Strong communication skills and experience including writing, editing, proofreading, and presentation
- Sophisticated knowledge – theory and practice — of digital advertising, particularly on Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok and YouTube
- Experience detecting, communicating and mitigating potential negative or crisis situations
- Experience ideating and developing content, campaigns and programs
- Ability to integrate website content into online communications, with an understanding of SEO strategy
- Comfortable multi-tasking and able to deliver results under pressure and tight deadlines
- Vigilant attention to detail
- Ability to create and adhere to timelines and schedules
- Experience managing advertising budgets
- Ability to report on social/digital KPIs, as they relate to clients’ business objectives
- Experience with Sprout Social, Hootsuite or back-end of social platforms for campaign management
- Bilingualism is an asset
We want to meet great people who are interested in working in a start-up environment where culture matters and curiosity is valued. Send your resume to: info@ruckusdigital.ca