“Be kind to yourself.”

A marketing and communications career is a fast paced one. Towards the start of mine, like many others in the industry, I worked extremely long hours and wasn’t so kind to myself. I rarely stopped. I quickly realized that burnout is a real thing.  I learned that to do the best possible work and to keep up with the fast pace, you must be kind to yourself. That means reaching out for help when you need it and understanding that you won’t always be ‘on’ and taking advantage of the moments when you are.  Marketing is a team sport and a team is only as good as the collective of individuals. It’s important that we are all kind to ourselves so that as a team, we’re ready to go and up for any challenge.

Elspeth Baird is the Group Director at ruckus Digital.

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